In an effort to remain relevant in today’s fast paced world, more and more businesses are looking to revamp their websites for optimal impact. Web design is the single most important aspect of a business that everyone needs to consider, and in an online world where competition is fierce, template-based web design is no longer acceptable. To give you an idea of the latest web design trends, we have put together a list of techniques and design ideas that all great designers are looking to for inspiration!
Avoid Using Sidebars
In today’s market, consumers are irritated by clutter on a website, especially if the additional space only promotes shameless advertising by other companies. Sidebars were once elegant helping tools that allowed consumers to find the links they were looking for. Over the years, this has drastically changed and for 2016, “we recommend eliminating sidebars altogether and opting for a clean menu that can be hidden when not in use,” says digital marketing manager at Digital Hyve, a full service digital marketing agency.
Large Typography Is Still Trendy
Using large typography in web design is hardly a recent trend, but it’s one that still remains popular. One reason using large fonts is a great idea is that many users now access the Internet via mobile devices, therefore, large font types can make it easier to read the text on screen. Additionally, interspersing your web design with large text can also call attention to certain details of your website and can help you highlight important text.
Use Negative Space
We all lead busy lives and if you want to appeal to the modern consumer, you will need to use plenty of blank or negative space in your web designs. Cluttered websites can feel overwhelming and they can be a huge turn off for consumers. The one reason many people avoid using sidebars is the same reason that negative space should be incorporated– because of clutter!
Responsive Web Design Is Necessary
Most people put responsive web design on their to-do lists, but still very few companies really choose to recognize the importance of it. As one of the best web design tips of 2016, we recommend investing in mobile web design. Almost every household owns at least one mobile device that has the capability to access the Internet, but if they can’t load a properly formatted version of your website, they will feel discouraged and leave!
Kick Your Imagery Up A Notch
Along with typography, the images used on your website play an extremely important role in the success of your web design. Instead of using stock photos that everyone else already has access to, either pay for a premium stock photo service or choose to have professional photos commissioned for your website. If you have skills with a camera, you can even opt to take relevant photos and make them a part of your layout.
Avoid Using Sliders
The use of sliders is still a hotly debated topic, but if you’re going with the less is more ideology, you should phase them out. Cluttering your website with text and sidebars is a no-no, therefore, we can also make the assumption that using sliders is distracting and quite frankly, unnecessary. When you’re concerned about adding interest to the front page of your design, use interesting photos instead or large typography.
Regardless of the amount of experience you have in web design, you need to be willing to broaden your horizons and expand your knowledge base. The modern consumer of 2016 has different needs and expectations from the average consumer of 2016. If you hope to become a sensational designer, you need to know what people expect.